According to International Museums Day, now more than ever, i believe we must tell a great story to our present and future visitors. Museums need to get to the next step over the people by being interesting for them. The world pandemia ask for big actions from us to promote culture in a new way. Is not a question of creating huge temporal exhibitions anymore but to promote collections background through new stories and scenarios, translated in a very special "experience" for the visitor, and all that by transmitting them how safe they can feel in a museum.

There's no second chance for a first sight....

Published by a member of For the Love of Art:

Guillermo Cervera


Museo Carmen Thyssen Andorra

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